A market dominated by two giants.
When the regular user installs an app on her/his device, odds are that these are being downloaded from app stores either from Google or Apple. In 2019, there were about 2.6 million apps for Android and 2.2 million apps for iOS. But the five billion mobile users in the world have more options in hand when it comes to choosing the provider of the apps they want to install. Like Aptoide, an Android app store that has been growing its user base for the last years, gathering over 250 million users worldwide.