A challenger among fast competitors
Autódromo Internacional do Algarve (AIA), also known as Portimão Circuit, has one of the most demanding racing tracks in the world. Many of the innovation of the automotive industry is tested at AIA before reaching the tracks and the roads.
Besides this racing track, Autódromo Internacional do Algarve also concentrates in the same physical space a go-kart track, an off-road park, a hotel, apartments, a business incubator, and other related facilities.
AIA is a one-of-a-kind motorsport player within a very competitive industry. Yet its brand identity system and the communication universe were not keeping up the pace.