From muscle building to life fulfillment
For many years, the supplementation market was all about building muscle, increasing strength, and powering endurance. All focused on the physical aspect of the individual, mostly targeting gyms’ hardcore users. In the most recent years, the market stretched beyond its traditional limits, as people started to incorporate both mind and body as natural dimensions of their goals. These goals also diversified, going from pure physical performance to mental balance or simply sleeping better.