A new cycle ahead
In 2017, Borgstena was acquired by the Korean group Dual, a significant player in the automotive industry, and an expert in seats, fabrics, and airbags. This marked a new cycle for Borgstena company, founded in 1925, in Sweden. The Scandinavian design legacy proved to be a strong asset for the brand’s perception.
The integration with Dual brought diversity and new customers to the business while reinforcing skills, capacity, and know-how.
The mobility market was also changing.
More and more partnerships between tech companies and automotive players, redefining the driving and mobility experience, reshaping it into living, full-scope experiences. Integrating materials, and technologies, so the overall result is beyond just a car seat or a console, and more like a living atmosphere people want to be in.