A new move to reach new markets
Brisa, the largest private road operator in Portugal, created and managed its own unit of research and technology, Brisa Inovação e Tecnologia (BIT), the (endorsed) brand standing for unique innovation expertise and a strong pipeline of innovative mobility products.
With the evolution of the mobility market and the surge of a new range of mobility models expanding consumer options, Brisa understood that the opportunity to leverage BIT knowledge and expertise and to address new markets and needs had come.
In 2016, Brisa redefined its commercial strategy and made a spin-off of its research and innovation business unit that already stood out in both national and international markets. The goal was to affirm the full potential of this area of delivery, on its own, rather than keeping it endorsed and managed under its parent company (Brisa), and mainly associated with road operating, (rather than to mobility as a service global concept).