For too long, women’s health has been treated as an afterthought - fragmented, impersonal, and shaped by systems that weren’t built with women in mind.
This project set out to change that. Unlock Brands helped create a new kind of health clinic: one designed exclusively for women, with an uncompromising focus on empowerment, dignity, and personalized care.
The ambition was bold. Not just to offer clinical excellence—but to craft a complete experience where women feel seen, heard, and supported at every stage of life.
A place that blends the precision of healthcare with the warmth and sensorial depth of refined hospitality. Where every detail — from lighting and sound to materiality and scent—contributes to an atmosphere of trust, calm, and care.
The brand we created embodies the challenge of balancing clinical credibility with a human-centric approach. It uses straightforward language, both verbally and visually, to deliver its value proposition and incorporates elements that make the brand more appealing to women. Clinica Mulher is setting a new standard for quality of service and customer care in the healthcare sector, tipically associated with the hospitality and wellness industries, and the brand should be a strategic asset in raising consumer awareness of this.
Clinica Mulher proposes a real paradigm shift in women's health, offering a human, integrated approach centred on women at all stages of their lives.
How do you create a brand for a clinic that truly understands women and uses the knowledge of science to help them put themselves first?
We adopted a human-centric thinking extended to every aspect of the brand experience.
From naming and voice to service design and storytelling, every touchpoint was meticulously crafted to reflect three guiding pillars: clinical credibility, emotional intelligence, and obsessive attention to detail.
The result is more than a brand—it’s a movement. A new standard in women’s health. A space that empowers, welcomes, and cares with purpose. Where science meets softness and every woman is treated like the whole person she is.
The brand's signature, 'Saúde no Feminino' (Health in the Feminine), boldly emphasises the uniqueness of its value proposition.
Health is at the core. The focus is on women.
The logotype is a perfect representation of a full circle —two arrows meeting in motion to form a subtle health cross. It symbolizes continuity, connection, and the meeting point of science and empathy.
A 360º vision of women health.
The color palette draws inspiration from the diversity of women’s skin tones—celebrating inclusion, individuality, and the beauty of difference. It’s a subtle yet striking cue that this brand is made for all women, not an abstract ideal.
Working hand-in-hand with the Architects Studio, Unlock shaped the strategic brief that defined the spatial concept. We envisioned an environment that felt organic and flowing, inspired by the anatomical curves of the female body. The result is a space that feels alive—so, continuous, and welcoming—where form and function work together to express care.
