To combine meaning and visual, to match the message with an appealing graphic universe. And making it versatile to grow according to the Expo’s needs, be it digital or physical. This was a one-of-a-kind branding challenge.
A flower. A letter. A garden based on an idea.
The message of Expo 2021 Doha Qatar - involving the world on a search for better environmental solutions - is resumed in a challenging logotype. A unique flower made of seeds, desert, water, sun. Inspired by the unique Arab geometry. All elements together composing the letter Q for Qatar.
The logo of the Expo 2021 Doha Qatar™ is a colourful celebration of the fertile power of togetherness, a representation of when life flourishes over adversity.
This was the visual DNA that would flourish and create an entire brand universe.
The colour palette represents the natural tones of the desired ecosystems welcomes by the desert, presenting two main colours: Green, the colour of Nature, and Burgundy, Qatar’s national colour.