A not so vibrant shelf
The food industry has changed severely in the last decades. Namely in recent years, with all the demanding from consumers about quality, traceability, fair trade, just to name a few of the issues.
The Portuguese meat market was not that vibrant, with big and smaller companies playing by the same rule book, regarding product, brand and, packaging.
Besides being a Portuguese classic in the processed meat sector - either by its ham or canned sausages - Izidoro was suffering from long-lasting distance regarding consumers, not communicating enough neither being present in all major supermarkets.