Issue One: Beginnings
We believe endings unlock beginnings. Not just for us.
It's a Universe thing. Let's start from scratch.
Everyday. Let's have fun.
We are catalysts at heart. We begin things. Strategy, design, ideas. Things that unlock your things. We are a design firm that unlocks brand potential.

We want to explore what creativity can do for business and what brands can do for society. Better futures are made by those who dare to begin them.
Un —— lock® is founded by Miguel Viana, Jaime Costa, José Cerqueira and Carlos Constantino
We want to impr—— ove things through brand——ing.
We see brands as the new world catalysts. Well-thought and finely-executed brands have the ability to inspire individuals, boost organizations and improve communities.
This takes time. Real change does not happen without transformation. You can count on us to keep pushing the limits, discovering new places for ideas where meaningful things can arise.

Our obsession is creating value through branding for our clients' business and society. If we are building something together, why make it less than great?
Meet the Founders.
Miguel, Carlos and José have been working together for more than 10 years, developing unique branding projects in distinct sectors. A winning formula that has been enriched by Jaime's business development skills and his knowledge of bringing new projects to life.

In 2016, they decided to create their own branding company. A new house for a creative culture of business and social value.
Crea—tive Director
Miguel Viana is a full-circle brand designer.
He worked in BrandiaCentral for 18 years - the last 3 as Chief Creative Officer - where he and his teams created major brands such as FIFA WORLD CUP RUSSIA 2018, UEFA EURO FRANCE 2016, COPA AMÉRICA CHILE 2015, among many others.

He led branding programmes in Portugal, France, Chile, Canada, Brazil, Russia, Ukraine, Azerbaijan, Angola, São Tomé e Príncipe, Mozambique, USA and UAE (Dubai), in an array of business sectors.

Miguel has also been jury member in international creativity festivals, like ADSTARS 2015 Busan, South Korea, Cannes Lions 2014 and ADCE 2010 Barcelona.

Miguel's work is about building bridges between strategic and creative riverbanks.
Among other skills, he is specialized in Creative Direction, Expertise Integration and Business Extension.
He is also often distinguished by his collection of Gin.
See Miguel´s complete bio.
Develop—ment Director
Jaime Costa is a natural entrepreneur. He has been starting business ventures since he finished the Degree in Business & Admnistration (ISCTE) and the THE LISBON MBA at Universidade Nova de Lisboa. His savvy look at organizations and markets helps to find the best angle for each project.
Some of Jaime's skills include Business Planning,
Business Development and Investment Analysis.
He is also known for its driving abilities (in close circuit, of course).
See Jaime´s complete bio.
He—ad of Content
José Cerqueira puts brands into words. He believes that every brand should have its own way of talking to people. Because every brand should be a dialect. His intervention often results in naming brands and services, creating tone of voice and defining the most efficient messages.
José's tasks usually include Brand Voice, Concept Development,
Creative Supervision. Apart from this, some friends see him as
the best goalkeeper of the class of '94.
See José´s complete bio.
He—ad of Identity
Carlos Constantino is a visual storyteller. His extensive work in design encompasses banking, sports, media, hospitality, transportation, industry, and so on. He has the ability to sum up an entire brand plot in a symbol or a visual language, engaging people no matter where they come from.
Carlos set of skills includes Corporate Identity,
Visual Ecosystems and Typography.
He also holds the title of the best bargains negotiator.
See Constantino´s complete bio.
What we do.
At Unlock® we understand that creative thinking can be the answer to multiple challenges.
Our winning methodology allows us to integrate different visions, unlocking the best creativity. Through strategy, design and technology we change problems into opportunities. And opportunities into business results.
Our branding approach results in:

— Market and Consumer Analysis
— Strategic Recommendations
— Corporate Identity Systems
— Brand Design
— Brand Content
— Sports Events Branding
— Place Branding
— Naming and Brand Voice
— Brand Communication
— Digital Experience
— Integrated Projects
— Packaging Design
— Signage
Ho w we do it.
Putting Brands on the Map
The world is getting smaller and smaller. Whether it’s a hit song, an architectural style or food on a plate, we keep seeing the same things everywhere.
Destinations such as countries or cities need to state their uniqueness to really attract people - residents, tourists, investors - providing them with the real thing. That's why we like going places. Talking to locals, learning the culture.

During our previous professional experiences, we have developed Place Branding processes that have helped local and national economies and inspired millions of fans, from charming villages to uber-exuberant emerging cities. Reminding ourselves that the world can still be genuinely interesting.
Places made of things
that truly stand out.
Sports Brands Unlock fans
Football is the most played sport in the world. The world loves football. But what makes a football event brand in France different than one in Russia? Culture. It may seem simple yet understanding local cultures and creating unique connections with sport is a challenging job. For us it has been the result of years of experience across continents. Transforming let's-watch-the-game experiences into we-wouldn't-miss-it-for-the-world destinations.We are specialists in creating engaging sport brands.
So what is your sport?
Let's play brand.
We love to be in the beginnings
Businesses starting fresh or companies needing a reboot. New products to put on shelves or old products that need a second life. Intangible service design guidelines or tangible brand touch points. We believe branding ensures the best results when started at early stages.

By working closely with our clients we delve deeply to unlock the best answers.
How curious minds and
experienced designers
do things.
We believe in Open Source
We work with different experts, creating the best team for each project. We like to work with other people. Different minds mean different angles, different arguments. Thus, better ideas and solutions.

Let's talk.
If you want to unlock a branding or a business idea, send us an email to
If you prefer to hear our voice,
call +351 914 700 026 or +351 919 562 901.
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